As the Director of Marketing & Public Relations and Recruitment PR Chairperson, I successfully managed and operated all social media platforms for the chapter, including Instagram, TikTok, and Facebook, by taking/editing photos, crafting engaging posts and eye-catching graphics, and constructing a positive brand image. My strategic media initiatives resulted in a remarkable 60% increase in Instagram followers, growing from 9,500 to 14,600. The success of this project garnered attention from other sororities, who sought my expertise to replicate these results. Within the recruitment role, I lead a chapter of 400 women as a role model promoting and creating good PR for the chapter as a whole whether that be taking photos during workshops, editing videos, and/or creating graphics.