In my role, I facilitated communication with Jack Daniel’s Brand Managers worldwide to coordinate a community call commemorating the first anniversary of the Bonded Series. This involved meticulous planning and coordination to ensure a successful and engaging event. Additionally, I delved into researching the marketing initiatives surrounding Jack Rye, consolidating insights from diverse global markets to assess the status of Jack Daniel’s Rye within the competitive landscape. I played a pivotal role in the visual representation of the brand, approving batches of photography tailored for deployment across multiple channels including social media, e-commerce, and other advertising platforms. Furthermore, I conducted comprehensive analyses of various social media platforms, culminating in SWOT analyses that provided valuable insights aimed at enhancing Jack Daniel’s social media presence and performance.